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  • Packing 101

    In preparation of the holiday weekend, the team at Persifor has put together a list of tips for saving time and space while packing our getaway essentials.

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  • Tropical Pineapple Sangria

    Craving a new favorite summer cocktail? We've got you covered...

    Here at Persifor we love pineapples (have you ordered your pineapple print dress yet?!) and we love a fresh, fruity, and light drink.  We did some digging as soon as we saw signs of summer here in NYC and came up with The Tropical Pineapple Sangria. We have perfected this drink and are so excited to share it with our loyal followers! Follow this recipe and enjoy- simple as that!

    We are off to happy hour now, have a great holiday weekend everyone! Please share any other yummy drink or variations with us!

    Pineapple Sangria
  • Persifor has Popped Up in NYC

    Shop for all of your holiday gifts in a one-stop pop-up shop this season. Our new line of dresses, tunics, and accessories will be up for grabs, as well as trendy goods from Inslee By Design, Lauren Hope, Three Jane, Society Social, and Design Darling. Stop in today to get first dibs on the gifts you’re looking to give and don’t forget to drop by our hot cocoa bar for a tasty treat. We hope to see you all there!

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  • Behind the Scenes

    For the first time this year, we shot a behind the scenes video of our Spring 2014 line at the Surf Lodge in Montauk, NY. Known for their renowned waterfront views, ocean inspired cuisine and weekly live music, The Surf Lodge was the perfect backdrop to showcase our latest collection. For more insider spots in Montauk, stayed tuned for a post on 48 hours in the popular beachside town!

  • Persifor is Hiring!

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    Job Description

    · Assist in closing deals with new sales accounts through phone calls, trade shows, e-mail marketing, physical mailings, special events, social media and other creative methods.

    · Assist in managing new and existing accounts throughout the entire lifecycle:  write sales orders, acquire signed terms agreements, data entry into Persifor’s order systems/website, liaise with fulfillment center to ship merchandise, assist in generating re-orders.

    · Handle day to day customer service requests from online shoppers and wholesale accounts.

    · Work closely with distribution center to ensure timely deliveries and accounting of returns.

    · Research trunk shows’ to promote brand awareness and sales.

    · Assist in developing PR and brand awareness through building relationships with bloggers, creative collaborations and other social media influencers.

    · Assist in photo-shoots, dress fittings, and printing of sales materials.

     

    Skills Required

    · Ideal candidate will have a background in Adobe Creative Suite, Microsoft Excel and QuickBooks and a strong interest in the fashion industry.

    · Understanding of women’s contemporary market and keen eye for merchandising and design.

    · Capable of thinking creatively and solve problems independently.

    · Ability to lift and carry large packages.

    · Ability to travel domestically.

    · Able to work 2-3 days per week.

     

    Position is based in New York City.

     

    TO APPLY: Please title your email with job description and embed your cover letter in the body of email. Resume should be attached and in PDF format to Caitlin@Persifor.com

  • Summer Playlist

    Hitting the highway for a summertime road trip?  We polled everyone in the Persifor office to see what their favorite songs are to listen to while cruising to the beach or traveling upstate to the mountains.  Add these songs to your iPod to help you get going on your adventure!

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    We would love to see where you travel to with our playlist so make sure to tag us on Instagram, @persifor, and #persiforpassport. Happy travels!

  • Persifor is Hiring!

    Persifor is excited to announce that we are looking for an immediate hire. Please see the attached job description for more information and how to apply!

     

    Temp-to-Perm Position: Account Executive and Assistant to President

     

    Persifor is a resort brand founded in 2011 that creates custom printed dresses and accessories available at specialty retail stores and online at Persifor.com.

    We are seeking an energetic and enthusiastic candidate to manage and expand the brand’s wholesale footprint while handling the day-to-day operational tasks of the business. The ideal candidate has high energy and a can-do attitude with exceptional verbal and written communication skills. Must also be comfortable working in a small business environment.

    Job Description

    ·       Develop a business plan to expand Persifor’s wholesale business by identifying new wholesale boutique stores and target markets throughout the US and abroad.

    ·       Prospect and close deals with new sales accounts through phone calls, trade shows, e-mail marketing, physical mailings, special events, social media and other creative methods. Candidate must have the ability to effectively cold call.

    ·       Manage new and existing accounts throughout the entire lifecycle:  write sales orders, acquire signed terms agreements, data entry into Persifor’s order systems/website, manage accurate and timely payment from accounts, liaise with fulfillment center to ship merchandise, assist the store in merchandising decisions and generate re-orders.

    ·       Oversee applications, attend and setup trade shows in NY, Atlanta, Miami and Dallas.

    ·       Handle day to day customer service requests from online shoppers and wholesale accounts.

    ·       Work closely with distribution center to ensure timely deliveries and accounting of returns.

    ·       Research, select and run key ‘trunk shows’ to promote brand awareness and sales.

    ·       Work to develop PR and brand awareness through building relationships with bloggers, creative collaborations and other social media influencers.

    ·       Assist in photo-shoots, dress fittings, line sheet creation, look book development, graphic design and printing of sales materials.

    Skills Required

    ·       Ideal candidate will have a background in Adobe Creative Suite, Microsoft Excel and QuickBooks and a strong interest in the fashion industry with 1-2 years of work experience.

    ·       Understanding of women’s contemporary market and keen eye for merchandising and design.

    ·       Willingness to handle a range of operational issues, think creatively and solve problems independently.

    ·       Ability to travel domestically.

    TO APPLY: Please title your email with job description and embed cover letter in the body of email. Resume should be attached and in PDF format to Careers@Persifor.com

  • Inside the Studio

    At the beginning of each season, Persifor's team puts together a "mood board" to set the stage for that collection's concepts and colors. A mood board is a single destination for every inspiration, thought and whim a designer wants to flush out as prints and silhouettes are developed from scratch. These elements can come from almost anywhere: Some are from our Pinterest boards, others are tears pulled from magazines. We even include unique pieces purchased or photographed during our travels (check out our Instagram page for more!).

    It takes well over a year to get from these initial concepts to the finished product you can shop from our website and retail stores. We have already started working on next winter's collection and cannot wait to take you through that process of development in the coming months.

  • Sunday Style with Ryan

    With Labor Day just around the corner (eep!), we met up with Ryan, PR executive and woman-about-town in the Meatpacking District before she met her husband for lunch and asked how she is preparing for the long weekend. A few of her wardrobe staples? The Antilles canvas tote bag, her Kilpatrick dress, straw fedora, and a variety of bangle bracelets on her arm.

     

     

    What's better than pairing a bright, tropical print than with an equally as cheerful scarf and vachetta leather high heels? She also managed to sneak in one of her favorite neutrals- a cheetah print calf hair bracelet.

     

     

     

     

  • Sunday Style with Suz

    Introducing Suz, designer of the wildly successful jewelry line KiraKira (you may have seen her items grace the pages of such iconic magazines as In Style and Real Simple!). We shot Suz wearing the Kilpatrick dress in Jaguar print in the West Village's Abingdon Square Green Market early one weekend morning.

    The dress is perfectly styled with a cashmere chambray scarf, Ray Ban Wayfarers and KiraKira's Marrakech cuff and Chrysophrase Pink Sapphire ring (a fresh take on the classic pink and green pairing). On our wish list this fall? Suz's Cognac/Turquoise Gemma Drop earrings, Vintage Link bracelet and Carnelian Kori Ring

     

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