All items ending in .99 FINAL SALE

Inside the Studio

At the beginning of each season, Persifor's team puts together a "mood board" to set the stage for that collection's concepts and colors. A mood board is a single destination for every inspiration, thought and whim a designer wants to flush out as prints and silhouettes are developed from scratch. These elements can come from almost anywhere: Some are from our Pinterest boards, others are tears pulled from magazines. We even include unique pieces purchased or photographed during our travels (check out our Instagram page for more!).

It takes well over a year to get from these initial concepts to the finished product you can shop from our website and retail stores. We have already started working on next winter's collection and cannot wait to take you through that process of development in the coming months.

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